- Plan in Analog – write it out on pen and paper. This gives you time to brainstorm as you create your script (and yes, he uses a script)
- Exact messages should be decided for each session
- Create Twitter friendly headlines – if You can’t describe your key message in 140 characters or less (or 20 seconds or less) it is too long and you will confuse the audience (and they won’t remember)
- For us that means our key messages should be short and to the point
- Introduce the Antagonist in your script. In order to be the hero you need a villain
- The villain doesn’t have to be the competition, it can be bad workflow, duplicate documentation, etc. (but it can be the competition as well)
- Stick to the rule of three J
- All presentation should have 3 parts and no more – sound familiar
- Strive for Simplicity
- Less words on power points, eliminate clutter and keep it simple
- The story is about you. The software or PowerPoint are there for support, not to be the main attraction – again, sound familiar
- Reveal a “holy smokes” moment
- The audience will not remember everything you say but if you do one powerful thing that grabs their attention you will be remembered very favorably
- This should be in the form of a differentiator
- And the Big one – Sell Dreams, Not Products!!
- This is exactly what have been striving for. We are selling them a better life, the dream of less documentation, the dream of a system that helps them – we are not selling software.
- “Great products matter, but passion, enthusiasm and emotion will set you apart.” – Steve Jobs
One thought